Federico Smanio

Professional football (soccer) player from 1997 to 2008, after a brief experience at Lotto Sport Italia in the Emea Commercial office, he managed to start a new career in the sports industry at Lega Nazionale Professionisti Serie B, where he has been working since June 2010 assisting the CEO in the implementation of the Marketing Department of the new born and most dynamic sports organization in the country.

He has designed the overall digital, CRM and social media marketing strategy and is currently Head of Digital and Fan Relationship Management at Lega B. He is passionate for all things digital and fascinated by the way the new media affect people’s life, especially how the multi-channel communication world can improve everyone’s existence. Speaker and 1h. 23 min. Half Marathon runner he also writes regular blog posts on the web, commenting on sport, marketing, language learning, travels, economy and current affairs.

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