sports meets technology

digital transformation and technological innovation opening new frontiers in elite sports

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Tired of attending sport tech conferences that brought together people just for the sake of being together, but not really moving business forward, we at ATHLiTECH set out to create an event that would serve as the premier business and knowledge development platform for the European sports community.

Clubs, teams and athletes are increasingly in need of the newest technologies to stay competitive while solution providers are developing technology at such a rapid pace that yesterday`s innovation is today`s old news.

Athlitech is the platform that bridges the world of elite professional sports and cutting-edge technology in order to drive innovation, increase awareness and facilitate business development.

WHO YOU WILL MEET:

FROM SPORTS ORGANIZATIONS, CLUBS, LEAGUES AND ASSOCIATIONS: Decision makers and budget holders for digital, such as Chief Marketing Officers and other C-levels, Directors of Commercial/Sponsorship, Directors of IT, Heads of Digital, Directors of Media/New Media, Directors of CRM, Directors of Content and other similar job titles from all parts of Europe and from all major types of sport.

PLUS THE MOST INNOVATIVE SOLUTION PROVIDER COMPANIES

WHAT YOU WILL GAIN:

Listen to best practices and case studies from industry thought leaders, meet with decision making and budget holding representatives of sports organizations and see the newest innovations from solution providers.

Use the platform to gain knowledge, develop new ideas and solutions, forge new business relationships and network with the elite of the industry.

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Athlitech was founded by a team of professionals with over 17 years of market-leading experience in elite global B2B event production in financial services, insurance, oil and gas, digital marketing and many other sectors.

Our team also has many years of experience in the world of sport business, covering athletic apparel and equipment, elite sports marketing and professional player management and representation.

EXPERT SPEAKERS

DAYS

+ Countries

+ Attendees

Speakers

Meet our expert speakers

Federico Smanio

Head of Digital and Fan Relationship Management at Lega B

Joaquim Cardona

Independent consultant - Former Head of Digital Business at Barcelona FC

Alex Ferrer Kristjansson

Euroleague Basketball's Director of Branding and Communications

Scott Mcleod

Head of Content at Everton FC

    Marcos Castro

    Prozis Football Category & Business Development Director

    Richard Clarke

    Senior Director of Communications and Digital Media at Colorado Rapids and former Managing Editor of Arsenal Media Group

      Lee Walker

      Global Managing Editor at Bleacher Report

      Steven McComb

      Founder and Managing Director Draft Fantasy Sports

        Stefan Kürten

        Director of Sports Business at European Broadcasting Union / Eurovision

        Andreas Cüppers

        Head of New Media at Borussia Mönchengladbach

        Alexandra Willis

        Head of Communications, Content & Digital at AELTC / Wimbledon Tennis

        Maikel Oettle

        International Head of Partnerships & Sponsorships at DraftKings

        Mathieu Moreuil

        Head of European Public Policy at the ‎Premier League

          Mark Lichtenhein

          Chairman at Sports Rights Owners Coalition and Chairman of the Ladies European Golf Tour

          Benjamin Steen

          Head of Digital Projects and CRM at FC Bayern Munich

          Marc Saurina

          Commercial & Marketing Director at Dorna Sports / Moto GP

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            Conference Agenda

            RICHARD CLARKE Senior Director of Communications and Digital Media at Colorado Rapids and former Managing Editor of Arsenal Media Group

            ●Digital transformation ●360 degree communication ●Generating the „Golden customer“ ●CRM and the potential regarding sponsoring ●Stadium Vision and the connected stadium ●Fan experience during games

            BENJAMIN STEEN Head of Digital Projects and CRM at FC Bayern Munich

            ●Develop a business model that is flexible enough to adapt to an ever changing context ●Measuring the true value you are getting from a sponsorship ●Making decisions based on real data

            MARCOS CASTRO Prozis Football Category & Business Development Director

            Speaker and Company To Be Announced

            ●Snapchat: A captivating and addictive blend of videos, gifs, emojis and cartoons that makes young fans return to the channel ●Facebook: Today's best content you should be sharing: entertaining, celebratory and personalized ●Instagram: To contextualize the social sports conversation through elevated visual content ●Twitter: The voice of the fan in real-time: breaking news with snark

            LEE WALKER Global Managing Editor at Bleacher Report

            Interactive panel discussion featuring 4-5 experts speakers addressing topics that delegates have chosen

            Speakers to be Announced

            Seated lunch for all participants

            ●How differences in sporting culture influence engagement ●Finding a voice when football is not the dominant sport ●Lessons for European clubs trying to develop their presence in the US ●The football content that works in the US

            RICHARD CLARKE SENIOR DIRECTOR OF COMMUNICATIONS AND DIGITAL MEDIA AT COLORADO RAPIDS AND FORMER MANAGING EDITOR OF ARSENAL MEDIA GROUP

            ●What are the main components of a fan’s story. ●Fan stories TM (Repucom’s concept of fan’s story and the anatomy of the stories that works with fans) ●Engaging contents for fans ●Serie B fan is indeed a very engaged fan ●The missing link between a football club and their supporters (and between football and fans) ●Why Lega B started the Social Media Official Supporter? ●What doest #SMOS mean? A definition of "social fan" ●Recruitment and mechanics ●The project in numbers ●Why fan stories work ●3 case histories on #SMOS ●KPI and results ●Always a work in progress

            FEDERICO SMANIO Head of Digital and Fan Relationship Management at Lega B

            ●European Law and especially competition law affects the way sport organizations sell their rights : example of the Premier League cases at national and European level, UEFA case, Bundesliga case ●A pending competition case in Brussels + several legislative initiatives from the European Commission might be a game changer in terms of digital distribution of sport content ●End of territorial exclusivity? ●Will Pan-European Licensing become the norm? ●Will that create an incentive for sport organizations to sell directly to consumers ? (NBA model) ●Is it good news for consumers and broadcasters? What about for sports organizations? ●What Brexit could mean for UK sports in that context?

            MATHIEU MOREUIL Head of European Public Policy at the ‎Premier League

            Interactive panel discussion featuring 4-5 experts speakers addressing topics that delegates have chosen

            Speakers to be announced

            ●Strategic alignments vs classical sponsorship ●New sports fans & revenue opportunities ●What makes DFS unique ●The impact DraftKings’ has on sports partnerships, best practice examples

            MAIKEL OETTLE International Head of Partnerships & Sponsorships at DraftKings

            STEFAN KÜRTEN Director of Sports Business at European Broadcasting Union / Eurovision

            RICHARD CLARKE Senior Director of Communications and Digital Media at Colorado Rapids and former Managing Editor of Arsenal Media Group

            Networking coctail reception at the venue for all participants

            RICHARD CLARKE Senior Director of Communications and Digital Media at Colorado Rapids and former Managing Editor of Arsenal Media Group

            ●Football clubs and players are some of the most followed properties in social media and digital ●What are the strategies can the clubs use to monetize this fan base? ●How social fans leverage sponsorship

            JOAQUIM CARDONA Independent consultant - Former Head of Digital Business at Barcelona FC

            ●The development of a strategy aimed at engaging with younger fans ●Delivering a series of co-ordinated online and offline campaigns supporting the Club's wider goals ●Evidencing the benefits of a youth-focussed strategy

            SCOTT MCLEOD Head of Content at Everton FC

            Speaker and Company To Be Announced

            Digital opportunities in social media and OTT mean that rights owners can now interact with and sell directly to consumers. Will this revolution mark the end of the aggregation of content as we know it and herald a new era of vertically integrated rights owner-based companies? Mark Lichtenhein, Chairman of the Sports Rights Owners Coalition analyses the current trends, market forces and likely evolution of the sports rights landscape.

            MARK LICHTENHEIN Chairman at Sports Rights Owners Coalition and Chairman of the Ladies European Golf Tour

            Interactive Panel Discussion featuring 4-5 expert speakers focusing on topics chosen by the delegates

            Speakers to be Announced

            Seated lunch for all participants

            The Championships, Wimbledon, is one of the oldest sporting events in the world, a tournament that transcends the sport it stages, and an event that represents the very essence of Britishness. But what does that mean for Wimbledon in today’s snapchat, post-truth age, and all the turbulence that changing consumer behaviour is bringing with it. Rather than shy away from this period of change, Wimbledon has sought to embrace it, protecting its traditions by innovation, bringing a focused approach to its digital and social media strategies, and presenting Wimbledon in an innovative light. Hear about the story of Wimbledon’s journey to becoming an industry leader, and understand where the brand is going next.

            ALEXANDRA WILLIS Head of Communications, Content & Digital at AELTC / Wimbledon Tennis

            ●Esports ●VR ●Performance Analysis ●Stadium Connectivity ●New media

            ANDREAS CÜPPERS Head of New Media at Borussia Mönchengladbach

            ●The switch in the mindset of sponsors: the growth in value for digital ●The importance of balancing advertisement with content relevance ●Digital as one more piece of the wheel – mixing off and online, key to success

            ALEX FERRER KRISTJANSSON Euroleague Basketball's Director of Branding and Communications

            Speaker and Company To Be Announced

            Interactive Panel Discussion featuring 4-5 expert speakers focusing on topics chosen by the delegates

            Speakers To Be Announced

            MARC SAURINA Commercial & Marketing Director at Dorna Sports / Moto GP

            RICHARD CLARKE Senior Director of Communications and Digital Media at Colorado Rapids and former Managing Editor of Arsenal Media Group

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            Contact us

            For sponsorship enquiries:
            sponsorship@athlitech.com

            For delegate registration:
            register@athlitech.com

            For speaking opportunities:
            speakers@athlitech.com

            For partnership opportunities:
            Contact Mr. Laszlo Peter

            Director of Business Development
            laszlo.peter@athlitech.com
            +36 20 522 2194

            Register to ATHLiTECH now

            Location

            • Barcelona Spain
            • register@athlitech.com